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Quality Control (QC) is a key factor affecting the integrity of automakers end product and ultimately customer satisfaction and loyalty worldwide. In an effort to further step up their QC, Toyota has opened two more U.S. product field quality offices.

Located in Houston, Texas and Jacksonville, Florida, the offices will put more Toyota researchers in the field to help catch and address quality problems as early as possible. These new offices will complement two…

'Prius Goes Plural' Asks Customers and Fans to Determine Plural of Prius
 
TORRANCE, Calif., January 13, 2010 -Toyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, "Prius Goes Plural," challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles-what do…
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New Prius v and Prius c Concept Make Their Worldwide Debut
  • Prius v fits the lifestyle of young, active families
  • Prius c Concept an inspiration for future small, entry hybrid
  • Plug-in to arrive in the first half of 2012
DETROIT (Jan. 10, 2011) - Toyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show.  In addition to the current third-generation Prius and Prius Plug-in…

The Toyota Prius vs. the Sheep...Which is Cleaner?

If the question wasn't loaded, you'd likely answer the sheep, right? According to a provocative advertisement from Toyota's Israeli marketing team, it is however the Toyota Prius. Yes, indeed, a car that emits fewer emissions than an animal.

The advertisement indicates that the emissions from a sheep passing gas are level five, while the Toyota Prius emits only a level two. As outrageous and humorous as it sounds, such an ad serves…
Everyone's buzzing about Plug-in Cars. So what's Toyota up to? The Prius Plug-in Hybrid Vehicle (Prius PHV). Based on the 3rd generation Prius, Prius PHV combines the proven practicality of Hybrid Synergy DriveŽ with compact, lightweight lithium-ion batteries to extend its fully electric driving range.