Magnussen's Toyota of Palo Alto

If you're looking for the epitome of Japanese performance vehicles from all the way back in 1978 to just 10 years ago in 2002, than drivers in Palo Alto would find there is only one: the Toyota Supra. Toyota may have moved on from the Supra, offering a lineup of efficient new Toyota models you can find here at Magnussen's Toyota of Palo Alto, but they never closed the door on it entirely. Recently, there have been some hints that the Supra could return.

These days, fuel-efficiency goes beyond hybrid systems. Way beyond. Automakers are taking an holistic approach to environmentally-friendly vehicle technology, from the basic hybrid drivetrain to regenerative braking to lighter vehicle mass to improved aerodynamics. Toyota took the spotlight earlier this month in Geneva with their new FT-Bh concept that has the potential to boast numbers like 110 mpg thanks to all of the technology Toyota has worked to develop.

The FT-Bh concept...

Toyota continues to break barriers in the automotive world, and their latest endeavor stretches to where hybrid technology and speed meet up. That's right, Toyota has recently announced plans to enter the Le Mans 24 Hours endurance race with a hybrid racer.

This isn't Toyota's first entry into the race, but Japanese car makers have yet to take home a victory, with the exception of Mazda way back in 1991. But this...

 
TORRANCE, Calif., January 13, 2010 -Toyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, "Prius Goes Plural," challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles-what do…