2023 Toyota Prius front view

How safe is the 2023 Toyota Prius?

Driver-assist technologies offered by the 2023 Toyota Prius 

Are you looking for a new sedan? If so, the 2023 Toyota Prius is a great option for drivers looking for a safe vehicle. As you’ll see below, it has many driver-assist safety features. Find your next Prius at Magnussen’s Toyota, your local Toyota dealership in Palo Alto, CA. 



Pre-Collision System with Pedestrian Detection: 

Using advanced radar and camera technology, this system detects potential frontal collisions and alerts you to take corrective action. In the event of an imminent collision, the Prius can autonomously apply the brakes to help prevent an accident. 

Lane Departure Alert with Steering Assist: 

By monitoring lane markings, this technology provides audio and visual alerts if it detects any unintended lane departure. Additionally, the Steering Assist function gently adjusts the steering to help keep the Prius centered within its lane. 

Full-Speed Range Dynamic Radar Cruise Control: 

This system adjusts your cruising speed to maintain a preset distance, even in stop-and-go traffic. Enjoy a more relaxed driving experience while knowing that your Prius is constantly monitoring the road ahead. 

Road Sign Assist: 

Road sign assist detects and displays important road signs, such as speed limits, stop signs, and more, directly on the vehicle’s multi-information display. Stay informed and avoid unintentional violations with this valuable safety feature. 

2023 Toyota Prius front view
2023 Toyota Prius steering wheel

Lane Tracing Assist: 

Navigating through traffic can be demanding, but the Lane Tracing Assist feature of the 2023 Prius makes it easier than ever. It even works in low-light conditions, helping you stay centered in your lane. 

Automatic High Beams: 

Auto high beams switch between high and low beams automatically to provide maximum visibility without disturbing other drivers. That’s one less thing for you to worry about. If you’ve ever forgotten to turn on your high beams, you’ll appreciate this feature.