2017 Toyota Prius Prime driving on a road

Toyota Vehicles at the 2017 North American International Auto Show

It’s that time of year again; car enthusiasts around the globe are heading to Detroit for the 2017 North American International Auto Show. Toyota has quite a presence at the show with more than 45 vehicles on display including the all-new 2018 Camry and the first-ever Toyota C-HR. Be sure to stay tuned to our blog here at Magnussen’s Toyota Palo Alto for the latest news from Toyota.



The Toyota Camry has been the best-selling car in America for 15 years in a row as well as Cars.com’s “Most American Made” for the past two years. It’s safe to say that this midsize sedan is truly a staple of the Toyota lineup, and drivers interested in this model sure do have something to look forward to for the new generation for 2018.

Which Toyota vehicles are at the NAIAS 2017?

In addition to the 2018 Camry, there is another new vehicle that drivers have to look forward to this year in Detroit. The new 2018 Toyota C-HR, which stands for the Coupe High-Rider, will also be on display at the NAIAS. This uniquely designed vehicle has a modern, sleek look with a comfortable interior. It’s geared toward drivers in the market looking for a vehicle that truly represents the future of the automotive world.

READ MORE: What does the Toyota C-HR look like? Click here for more photos!

Another visitor to the NAIAS 2017 is the all-new 2017 Toyota Prius Prime. Although it’s not entirely new to us anymore, it’s the first time it will be on display in Detroit. The Prius Prime has the highest rating in the industry among all vehicles for the EPA-estimated miles per gallon equivalent with 133 MPGe. This commuter-friendly model offers an exciting drive with an impressive fuel economy.

2017 Toyota Prius Prime side view on a road

READ MORE: How does the Prius Prime compare to the Prius? Click here for details!

Guests will also be able to see the 2016 World Green Car, the Toyota Mirai, which is making a return visit. The Mirai is a hydrogen fuel cell electric vehicle that uses hydrogen and oxygen to make electricity to power the vehicle. The best part is that it emits nothing but water vapor, so it’s extremely beneficial for the environment compared to other vehicles.

READ MORE: How to order a Toyota Mirai in Palo Alto, CA

For those interested in safety, there will be a virtual reality display to experience the Toyota Safety System. There are also four Toyota Extreme Builds from the 2016 SEMA Show that will be available for guests to enjoy at the NAIAS.

Those interested in learning more about Toyota at the 2017 North American International Auto Show are encouraged to contact our team for more information. Drivers can get behind the wheel of a new Toyota by scheduling a test drive online today.