Toyotathon | Toyotathon Sales Event in San Jose & San Francisco Bay Area

Come visit us to celebrate ToyotaThon Holiday savings on your favorite Toyota models with offers, like low APR & low lease payment, low down payment, large Cashback, special financing, and other options.
Toyotathon Sales Event ends January 6, 2025. But, hurry-up please - inventories with saving this good don't last.

ToyotaThon Holiday Savings in San Jose SF Bay Area 2025

Important info about Toyotathon + tips to maximize your savings.

Toyotathon is Toyota’s biggest annual sales event, typically held at the end of the year. It features special offers, discounts, and incentives on a wide range of new Toyota vehicles, including sedans, SUVs, trucks, and hybrids.
At Magnussen's Toyota of Palo Alto, not only we offer Toyota incentives, like APR & Rebate Cashbacks, but we also run Dealer Specials with low lease & finance monthly payment coupled with low or $0 down payment options along with deep discounts on selling prices.
You are welcome to check out our current dealer specials, which are one of the very best Toyota deals in the San Jose & SF Bay Area. 
Toyotathon usually starts in early December and runs through early January. Exact start date will vary based on when Toyota Corp's November marketing calendar ends.

Toyotathon sales event ends in early January. The end date usually falls into the first week of January, but similarly, it will highly depend on what day of the week will January 1st falls.

Since Jan 1, 2026 is Thursday, it is most-likely that Toyotathon's last day would be Monday, January 5, 2026.

We will know exact start and end dates by the last Wednesday of November. You are welcome contact us to be first to know.
Offers may include:
  • Low or 0% APR financing on select models
  • Special lease deals with low monthly payments
  • Customer cash rebates
  • Bonus cash or loyalty incentives
  • Deferred payment options (e.g., no payments for 90 days)

But, do you know where the most important savings hide?

Very little known fact is that the deepest discounts come from dealer specials, similar to the current Toyota deals.

Get perks with Toyotathon savings!

Get complementary* Ski Lift ticket(s) to Palisades Tahoe Ski Resort based on the following criteria:
  • 6 Palisades Tahoe Ski Lift Tickets included with a purchase of Tacoma or Tundra vehicle. 
  • 1 Palisades Tahoe Ski Lift Ticket included with a test-drive of Tacoma or Tundra vehicle. Limited to one household and one vehicle.

    *No cash or exchange value. subject to change without notice. Must request to claim. Additional terms, conditions and restrictions apply. Contact us for details.
Ski Lift Tickets to Palisades Tahoe 2025-2026 Season All-in-one

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Offers are subject to inventory availability & prior sale. All prices, including monthly payments, exclude government fees and taxes, any finance charges, $85 dealer document processing charge, any electronic filing charge and any emission testing charge. Refer to full disclosures, terms, & conditions.

2026 bZ XLE - Toyotathon Lease, APR Financing Deals & Dealer Discounts.

plus tax & license

$437/mo lease | 39/mo | $0 (Zero)/due at signing †

or

$357/mo lease | 39/mo | $2,999/due at signing ††

or

$6,580 OFF TSRP ‡

  • Two Year No Cost Maintenance is included. See ToyotaCare for details.

(650) 813-6120

Toyotathon bZ deals - $437/mo lease, 0.0% APR x72 mos finance and $6,580 Discount specials

† 1 at this offer - VIN: TA004059 (Est. arrival 1/1-1/15). $0 (zero) customer cash due at signing (Total $6,000 cash due before $6,000 TFS Lease Subvention Cash). $0 Security Deposit. On approved credit.

† †  1 at this offer - VIN: TA004059 (Est. arrival 1/1-1/15). Only $2,999 customer cash due at signing (Total $8,999 cash due before $6,000 TFS Lease Subvention Cash). $0 Security Deposit. On approved credit.

 Lease applies to new 2026 bZ XLE Electric Motor Front-Wheel Drive Plus with model #2870 and available only through TFS to well-qualified buyers with premium-rated credit. Lessee responsible for lease end mileage in excess of 10,000 miles per year at 15¢ per mile.

‡ $6,580 OFF TSRP offer. 1 at this offer - VIN: TA004059 (Est. arrival 1/1-1/15). TSRP $42,063. Offer applies to new 2026 bZ XLE Electric Motor Front-Wheel Drive Plus with model #2870. ‡ $5,000 Customer Cash must be applied towards the purchase of new 2026 bZ models. There is no cash back option.

Interested in better offers on new Toyota bZ electric SUVs? Contact us today!

2026 bZ XLE - Toyotathon Lease, APR Financing & Cashback Deals

plus tax & license

$438/mo lease | 39/mo | $0 (Zero)/due at signing †

or

$358/mo lease | 39/mo | $2,999/due at signing ††

or

$6,485 OFF TSRP ‡

  • Two Year No Cost Maintenance is included. See ToyotaCare for details.

(650) 813-6120

Incredible Toyotathon bZ deals - $438/mo lease, 0.0% APR x72 mos finance and $6,485 Discount specials

† 1 at this offer - VIN: TA004079 (Est. arrival 1/1-1/15). $0 (zero) customer cash due at signing (Total $6,000 cash due before $6,000 TFS Lease Subvention Cash). $0 Security Deposit. On approved credit.

† †  1 at this offer - VIN: TA004079 (Est. arrival 1/1-1/15). Only $2,999 customer cash due at signing (Total $8,999 cash due before $6,000 TFS Lease Subvention Cash). $0 Security Deposit. On approved credit.

 Lease applies to new 2026 bZ XLE Electric Motor Front-Wheel Drive Plus with model #2870 and available only through TFS to well-qualified buyers with premium-rated credit. Lessee responsible for lease end mileage in excess of 10,000 miles per year at 15¢ per mile.

‡ $6,485 OFF TSRP offer. 1 at this offer - VIN: TA004059 (Est. arrival 1/1-1/15). TSRP $41,549. Offer applies to new 2026 bZ XLE Electric Motor Front-Wheel Drive Plus with model #2870. ‡ $5,000 Customer Cash must be applied towards the purchase of new 2026 bZ models. There is no cash back option.

Interested in better offers on new Toyota bZ electric SUVs? Contact us today!

 2026 Prius XLE - Toyotathon Lease, APR Financing Deals & Dealer Discounts.

plus tax & license

$365/mo lease | 39/mo | $1,099/due at signing †

or

$299/mo lease | 39/mo | $3,499/due at signing ††

or

$2,000 OFF TSRP ‡

  • Two Year No Cost Maintenance is included. See ToyotaCare for details.

(650) 813-6120

Incredible Toyotathon Prius deals - $438/mo lease, 0.0% APR x72 mos finance and $6,485 Discount specials

† 1 at this offer - VIN: T3070221. Only $1,099 customer cash due at signing. $0 Security Deposit. On approved credit.

† †  1 at this offer - VIN: T3070221. $3,499 customer cash due at signing. $0 Security Deposit. On approved credit.

Lease applies to new 2026 Prius XLE 2.0L 4-Cyl. Hybrid Engine Front-Wheel Drive with model #1225 and available only through TFS to well-qualified buyers with premium-rated credit. Lessee responsible for lease end mileage in excess of 10,000 miles per year at 15¢ per mile.

‡ $2,000 OFF TSRP offer. 1 at this offer - VIN: T3070221. TSRP $36,357. Offer applies to new 2026 Prius XLE 2.0L 4-Cyl. Hybrid Engine Front-Wheel Drive with model #1225.

Interested in better offers on new Toyota Prius? Contact us today!

Here are more Toyotathon deals with low payment lease (like low $299 per month), low down payment lease - like $0 (zero) down!, low APR financing (such us 3.99% APR for 72 months), and dealer discounts up to $2,169 on Prius & Prius Plug-in models:

Interested in Toyotathon deals on Toyota cars? Perfect! See this list of Camry, Corolla and Crown models with low payment lease (like low $198/mo), low down payment lease (like $0 (zeo) down!), low APR financing (such us 4.99% APR for 72 months), and dealer discounts up to $2,996:

Interested in Toyotathon deals on Toyota cross overs or compact to large Toyota SUV models? Great! See our prepared list of Corolla Cross, bZ, Rav4 (Gas & Hybrid) and Sequoia models with low payment lease (starting $275/mo), low down payment lease (like only $999 down!), low APR financing (such us 0% APR for 72 months), and dealer discounts up to $6,485:

2025 Tacoma SR5 4x4 - Toyotathon Lease, APR Financing & Cashback Deals.

plus tax & license

$349/mo lease | 39/mo | $1,199/due at signing †

or

$299/mo lease | 39/mo | $2,099/due at signing ††

or

$2,430 OFF TSRP ‡

  • Two Year No Cost Maintenance is included. See ToyotaCare for details.

(650) 813-6120

Toyotathon Tacoma deals - $299/mo lease, 1.99% APR x48 mos finance and $2,430 Discount specials

† 1 at this offer - VIN: SM204048. Only $1,199 customer cash due at signing. $0 Security Deposit. On approved credit.

† †  1 at this offer - VIN: SM204048. $2,999 customer cash due at signing. $0 Security Deposit. On approved credit.

Lease applies to new 2025 Tacoma SR5 2.4L 4-Cyl. Turbo Engine 4-Wheel Drive 6-ft. bed Double Cab with model# 7570 and available only through TFS to well-qualified buyers with premium-rated credit. Lessee responsible for lease end mileage in excess of 10,000 miles per year at 15¢ per mile.

‡ $2,430 OFF TSRP offer. 1 at this offer - VIN: SM204048. TSRP$43,778. Offer applies to new 2025 Tacoma SR5 2.4L 4-Cyl. Turbo Engine 4-Wheel Drive 6-ft. bed Double Cab with model# 7570

Interested in better offers on new Toyota Tacoma? Contact us today!

2026 Tundra Limited - Toyotathon Lease & Off TSRP Deals.

plus tax & license

$689/mo lease | 39/mo | $1,899/due at signing †

or

$599/mo lease | 39/mo | $4,999/due at signing ††

or

$5,800 OFF TSRP ‡

  • Two Year No Cost Maintenance is included. See ToyotaCare for details.

(650) 813-6120

Toyotathon Tundra deals - $599/mo lease, 2.99% APR x48 mos finance and $5,8000 Off TSRP

† 1 at this offer - VIN: TX363431. Only $1,899 customer cash due at signing. $0 Security Deposit. On approved credit.

† †  1 at this offer - VIN: TX363431. $4,999 customer cash due at signing. $0 Security Deposit. On approved credit.

Lease applies to new 2026 Tundra Limited i-FORCE 3.4L Turbo V6 Engine 4-Wheel Drive 5.5-ft. bed CrewMax with model# 8372 and available only through TFS to well-qualified buyers with premium-rated credit. Lessee responsible for lease end mileage in excess of 10,000 miles per year at 15¢ per mile.

‡ $5,800 OFF TSRP offer. 1 at this offer - VIN: SM204048. TSRP$43,778. Includes $1,000 TFS Customer Cash. ‡ $1,000 Customer Cash must be applied towards the purchase of select new 2026 Tundra gas models. There is no cash back option. Offer applies to new 2026 Tundra Limited i-FORCE 3.4L Turbo V6 Engine 4-Wheel Drive 5.5-ft. bed CrewMax with model# 8372.

Interested in better offers on new Toyota Tundra? Contact us today!

Looking for Toyotathon savings on Toyota trucks, like Tacoma & Tundra models? Great! See our prepared list of Tacoma (Gas & Hybrid) and Tundta (Gas & Hybrid) models with low payment lease (starting $299/mo), low down payment lease (like only $1,199 down!), low APR financing (such us 1.99% APR), and discounts up to $5,800 off TSRP:

These are some of the few of nearly every models with dealer specials.

Hurry-in. Contact us about all of our specials deals.

 Pre-owned Inventory Deals


2022 Audi SQ5 Premium Sport Utility

Pre-Owned 2022 Audi SQ5 Premium quattro

  • Price:$33,999
Engine: 3.0L 6, Transmission: Automatic, Mileage: 28,424 miles, Exterior Color: White, Interior Color: Black
  • Carfax Free
View Details
2019 Honda HR-V EX Sport Utility

Pre-Owned 2019 Honda HR-V EX AWD

  • Price:$19,799
Engine: 1.8L 4, Transmission: Variable, Mileage: 32,674 miles, Exterior Color: White, Interior Color: Gray
  • Carfax Free
View Details
2017 INFINITI QX30 Premium Sport Utility

Pre-Owned 2017 INFINITI QX30 Premium AWD

  • Price:$13,999
Engine: 2.0L 4, Transmission: Automatic, Mileage: 80,502 miles, Exterior Color: Graphite Shadow, Interior Color: Graphite
  • Carfax Free
View Details
2023 Subaru WRX Premium Sedan

Pre-Owned 2023 Subaru WRX Premium AWD

  • Price:$26,699
Engine: 2.4L 4, Transmission: Manual, Mileage: 13,435 miles, Exterior Color: Red, Interior Color: Carbon Black
  • Carfax One Owner
View Details

We Buy Cars - See Our Offer 

Toyota Certified Pre-owned - APR Financing

(650) 813-6120

Additional Disclaimers: Prices do not include government fees and taxes, any finance charges, any dealer document processing charge, any electronic filing charge and any emission testing charge. Dealer document processing charge is $85. All vehicles are subject to availability, prior sale and limited to in-stock inventory only. Sales offers are not applicable to special orders. All Toyota Factory Cash incentives are in lieu of Toyota special APR or lease. Bonus Cash offers are only available through TFS and must be applied to special APR or Lease offers. Manufacturer Cash Back is available through Toyota Motor Sales USA, Inc and must be applied to transaction. Offer cannot be combined and is subject to availability. Does not include College Grad or Military Rebate. Offers may vary based on final negotiated price and equipment chosen. Offers expire close of business date of publication unless otherwise stated. Displayed photos can be stock photos and may not represent actual vehicle.

Lease offers exclude tax, title, license, registration fees, and dealer options and charges. Lease cash from TFS must be applied as a capitalized cost reduction (down payment) that is excluded from due at signing; no cash back option. Due At Signing amounts include customer down payment, first month's payment of lease duration months, and $650 Lease Acquisition Fee.

TFS APR Cash, TFS Lease Cash and TFS Lease Subvention Cash require financing or leasing through Toyota Financial Services to qualify for cash and cash must be applied on purchase transaction, i.e., as down payment on finance or due at signing amount on lease. There is no cash back option. Finance and lease terms are on approved credit. Not all customers qualify. Cannot be combined with TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, APR Subvention Cash, Lease Subvention Cash.

Unless specified otherwise, TFS offers, such as TFS Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, APR Subvention Cash, Lease Subvention Cash, etc., cannot be combined.

TFS (Toyota Financial Services) is a service mark used by Toyota Motor Credit Corporation.

Promotions placed on to a group of vehicles, such as '… All in-stock Tacomas …', exclude any vehicles that are in-transit, being or scheduled to be built at a Toyota factory, pre-sold, have an order, or have committed sales.

Motor vehicles noted as "in-transit from manufacturer" are in-transit to Magnussen's Toyota of Palo Alto or being or scheduled to be built at a Toyota factory and are not available for immediate delivery. Estimated availability dates are approximate ranges provided by Toyota and subject to periodic changes without notice. Contact us for real-time information about delivery timelines.

Unless specified otherwise, all Magnussen's Toyota Specials end Monday, January 6, 2025.

All Toyota Incentives, such as TFS Cashback, Finance, Lease, and other promotions, expire 01/06/2025. 

Vehicle images are stock images and do not represent actual vehicles. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any, including but not limited to human, errors or omissions contained on these pages. Please verify any information in question by contacting us.

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  1. Magnussen's Toyota of Palo Alto

    690 San Antonio Rd
    Palo Alto, CA 94306

    • Sales: (650) 813-6120
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Get in Touch

  • Contact our Sales Department at: (650) 813-6120
  • Monday7:00am - 9:00pm
  • Tuesday7:00am - 9:00pm
  • Wednesday7:00am - 9:00pm
  • Thursday7:00am - 9:00pm
  • Friday7:00am - 9:00pm
  • Saturday7:00am - 9:00pm
  • Sunday10:00am - 7:00pm